From logos to branding, major corporations have evolved throughout the decades, giving themselves a new sense of identity to the market. Mark Zuckerberg, a man renowned for building the social media titan Facebook, recently broke the internet with the announcement of his decision to rebrand Facebook to Meta.
On October 28, Zuckerberg shared his rebranding plans to the world after working on the metaverse for the past few years. His decision has been lingering for as long as 2012 when he acquired Instagram and later Whatsapp. After nine years of deliberating, Zuckerberg finally decided to put his change in motion.
“I think we’re basically moving from being Facebook first as a company to being metaverse first,” he said, “I think that there was just a lot of confusion and awkwardness about having the company brand also be the brand of one of the social media apps.”
Mark Zuckerberg revealed that the Meta name is a reflection of the work investing in the metaverse rather than the namesake social media service, which will retain its original name. The metaverse is taken from the pages of the dystopian novel Snow Crash. Although the novel was released three decades ago, it has stirred a buzz in Silicon Valley due to its allusion to the concept of a shared virtual realm that people can access through different devices.
After investing in augmented and virtual reality, Meta will be bringing a change that brings together different apps and technologies under one brand. However, recent years have seen the tech giant face scrutiny from global lawmakers and regulators. The latest controversy saw former Facebook employee Frances Haugen leak documents to show the company’s focus on profit over user safety. However, Zuckerberg waved off the claims, saying that the documents were used to paint a “false picture.”
Due to the constant barrage on the Facebook brand, Zuckerberg believes that the Facebook brand is damaged and toxic. His decision to start an AR and VR-based brand will turn over a new leaf and move society forward in this digital frontier. “I’ve been thinking a lot about our identity,” shared Zuckerberg during a virtual event on Thursday as he showcased Facebook’s technological bets on the future, “Over time, I hope we’re seen as a metaverse company.”
The creation of the metaverse will take work across different technology companies and new forms of governments, indicating that the project will take years to finally come to fruition. However, Zuckerberg has already laid out several areas where the metaverse would be applicable, hinting video games, fitness, and work. He has already given people a glimpse of a virtual conference room product called Horizon Workrooms, where colleagues can work together remotely on different projects that usually occur within an office space. Zuckerberg also demonstrated a virtual reality-based social network called Horizon Worlds, creating a virtual space for friends and family to get together.
Mark Zuckerberg is also aware that there’s a higher chance of new users joining new computing ecosystems if they are presented with accessible programs and softwares. He is determined to continue his low-cost or free service offers to developers while investing in ways to attract more developers through creator funds and other capital injections. “We’re fully committed to this,” he said,”It is the next chapter of our work.”