Are you familiar with the term “attraction marketing” along your travels before? Most people have stumbled upon this concept and have tried to implement it in their business, unfortunately with little or no results. In today’s article, I will pay close attention to attraction marketing in the hopes that you can achieve positive results by implementing the concept in your online business.
It would be fantastic to have potential customers lining up to get what you have to offer instead of having to hunt them for their cash? This is attraction marketing. It’s a simple yet very effective strategy that can take your business to a whole new level.
What is Attraction Marketing Concept?
The total overview of attraction marketing begins when you conduct with value, rather than with your products, business, or opportunity. The main objective is to position yourself as an expert when people come looking for what you have to offer. So you aim to provide value to that client above everything else.
Customers come online every day looking for experts, mentors, and authority figures. When you went online to make money, were you looking for an authority figure to learn from? It’s called Mentor Shopping. You need to position yourself as one of the leading experts in your field and have people looking for what you have to offer. The truth is, however, attraction marketing is a skill that needs to be learned. Still, if you put the time into learning and implementing this approach to marketing in your business, you will increase your revenue with minimal effort.
What are the basics of attraction marketing:
The basics are pretty simple in theory. In application, however, this can be a little tricky for most marketers who would most likely do it because the whole concept of giving value before having to seek something back is foreign to them. Your main goal should ALWAYS be to bring value to your potential customers. Everything else will get in the way. Think of all the big names in marketing out there right now.
If your goal is to help people get what they want, you will find the same attracted into your life/business. If I sell a worthless product, I can be sure the customer won’t come back. If I give unnecessary advice and don’t help anyone, I can be sure I will not attract people to hear what I have to say. I know this all sounds basic, but let me tell you that most marketers are trying to make money. Their goal is nothing more than that … and they fail massively.
I’d much instead give away incredible value for FREE to help people get where they need to be. All we can expect is for them to come back to me further down for more advice/services. Customers are naturally attracted to authority figures, and people they know can help them do that—the reason why attraction marketing is essential in your online business. If you are like any other marketer selling products, you will find it very difficult to get over the noise and stand out from the crowd. It is necessary to have people looking for what you have to offer instead of looking for YOU. Imagine having people actively seeking what you have to offer, which contrasts with how I see others executing this method.
If you offer enough value to people, they will come back, tell their friends/family, and shares your stuff inside their social circle. People like to buy things. They just hate being sold. Provide them what they want and offer more and more.
Attraction Marketing is NOT just about delivering great products to potential customers. It is more to do with “YOU” as a business owner. You have to be a person who attracts others. As I said earlier, people look to authority figures for guidance. It would be best if you positioned yourself as that authority figure. When people trust you, they will listen to you, follow you and buy from you again and again.
Opinions expressed by California Gazette contributors are their own.