Student-athletes everywhere are jumping for joy as they can finally monetize their name, image, and likeness (NIL) thanks to the recent NCAA ruling. Leading the charge to turn those dreams into a reality is Athlete’s Thread. This game-changing company is empowering student-athletes to reach their full potential and control their own financial futures.
“We’re not just selling t-shirts and hats, we’re selling the chance for these athletes to take control of their own careers and financial futures,” says CEO Karthik Shanadi. “It’s about empowering them to reach their full potential.” Athlete’s Thread is doing just that with its impressive speed to market and unmatched catalog management. With over 20 colleges and 3,000 athletes already on board, the company’s catalog of NIL merchandise continues to grow, reaching 10,000 products and counting.
Each athlete, college, and sports program has their own personalized licensed merch store, providing an excellent customer and athlete experience. The sky’s the limit for Athlete’s Thread as they plan to launch with an additional 80 colleges in the first quarter of 2023 and activate 10,000 athletes by the end of the year.
“Athlete’s Thread is not just a company, it’s a movement,” says Shanadi. “We’re changing the game for student-athletes and giving them the power to unleash their potential.”
With that, Athlete’s Thread continues to defy the odds and disrupt the traditional notion of what it means to be a student-athlete. Its mission to empower these young stars is only just beginning, and the future looks brighter than ever. With its lightning-fast speed to market, unmatched catalog management, and personalized approach to merchandise, student-athletes everywhere can take control of their careers and show the world what they’re made of. So buckle up and get ready because this ride is just getting started!
