Business

California’s MyFirstEV Rebate Reaches Nearly 12,000 First-Time EV Buyers as State Releases New ZEV Strategy
October 17, 2026
Nearly 12,000 Californians have used MyFirstEV, the state’s 2026 electric vehicle rebate, since it launched in August. The program takes $3,500 off a new zero-emission vehicle or $1,750 off a used one at the point of sale. On October 16, California also released its 2026 Zero-Emission Vehicle Market Development Strategy. Key Takeaways MyFirstEV is funded by a $135.5 million state investment, matched dollar for dollar by participating automakers, for a combined $271 million in point-of-sale




California Creates a First-in-the-Nation Label for Non-Ultraprocessed Foods
September 30, 2026

Marketing Crunch Makes Individual Marketers Part Of The Review Conversation
September 29, 2026

The Return of American Craftsmanship and Inside Uptown Common
September 27, 2026

This Family-Owned Pizzeria Just Won Coachella Valley’s Best Restaurant Award
September 26, 2026





Atul Mohan: The Assumptions You Cannot See
September 18, 2026











