Today, migrants are a key target audience for many companies, especially in the USA. The reason is simple: migration has always been and will likely remain relevant, as people often seek better lives by changing their places of residence.
This phenomenon dates back to the early stages of human civilization. Numerous pieces of evidence suggest that the most ancient humans engaged in migration on a notable scale (for those times).

Of course, in those eras, the motivations of migrants differed greatly from those of modern people. In ancient times, primitive human needs took precedence. For example, the desire for constant access to food and water or a safe living space protected from enemies.

Modern humans have different motives. For example, labor migrants play a significant role in modern migration. Such people seek countries where they can earn more for their work. So, they are driven primarily by economic factors. Developed countries have implemented complex laws to regulate these processes.

Additionally, other frequent motives for modern migration include political and professional reasons. In the first case, people want to live in a society free from totalitarian oppression. Second, migrants look for conditions that allow them to excel professionally. This is especially true for athletes and people who engage in intellectual work.

The USA is considered a leading destination for modern migrants. The statistics are truly impressive. Officially, migrants comprise 15% of the country’s population – nearly 50 million people. Germany, in second place, lags far behind, with approximately 16 million migrants, according to official data.

Mass migration to the USA began in the 19th century. Migration surges occur during unstable periods in Europe. Unsurprisingly, World wars were crucial triggers in this context.

Of course, such a large group of migrants in the USA benefits from support. For the first time on a professional level, this support was reportedly provided by the RusRek platform. It began its work 30 years ago. Let’s look at the tools this project offers.

RusRek Website

The primary function of this portal is informational. Migrants can get relevant and fresh news here that is important for their lives. Visitors can read the blog. It consists of five sections: migration, news, medicine, economics, and crimes. In short, many resources are centralized in one place.

In addition, ex-pats use the RusRek website for communication purposes. Simply put, they find new acquaintances and friends here, arrange personal meetings, form large interest groups, and so on.

RusRek Radio Station

This is an accessible way to stay informed while, for example, driving. It’s also ideal for those who prefer not to spend too much time online. A significant portion of the programming is dedicated to news from the USA and other countries, including countries of the post-Soviet space.

Part of the radio airtime is occupied by announcements of upcoming events. These may include football matches, music events, festivals, exhibitions, etc. It is enough to simply listen to the RusRek radio station from time to time to stay updated on leisure options.

The hosts talk a lot about healthcare. Much attention is paid to the insurance-based American medicine, which migrants often need time to adapt to. The radio hosts also talk about new drugs and procedures, methods of treating diseases, and prevention. Different areas of medicine, such as surgery, pediatrics, and oncology, are discussed.

From time to time, listeners can enjoy interesting stories about different places, countries, and unique personalities. In this way, the radio station aims to alleviate the daily stress that migrants face.

RusRek Printed Edition

The RusRek newspaper is available at New York subway stations. It’s an appealing option for those who like traditional newspapers and want to spend their road time wisely.

RusRek – A Business Assistant

The platform seeks to assist not only ex-pats but also companies that aim to engage with this target audience. Here are a few ways RusRek offers support to such businesses:

• Insights from marketing research. By obtaining this data from RusRek, companies can better tailor their work to the needs of their target audience.
• Advertising placement. Businesses can use the platform’s website to post advertisements. Posting ads is free of charge.
• Launching advertising campaigns. Armed with relevant information about migrants’ characteristics, RusRek specialists aim to ensure these campaigns bring value to businesses.
• Full-cycle business promotion. RusRek offers services to guide companies in adapting their unique selling proposition to the needs of ex-pats.

RusRek: Over 30 Years of Supporting Migrants and Businesses!

Published by Iris S.