Monday, July 4, 2022
  • Login
California Gazette
  • News
    Iga Swiatek loses to Alizé Cornet at Wimbledon

    Cryptoqueen: Ruja Ignatov makes FBI most-wanted list

    Heathrow Airport Told to Cut Down Passenger Charges 

    Gérald Darmanin Apologizes for Champions League final

    Sri Lanka Halts Petrol Sale to Non-essential Vehicles

    US Companies Offer to Cover Staff Travel Expenses for Abortions 

    British Airways Employees Back Summer Strikes Over Salary

    The US Senate Passes Bipartisan Gun Control Bill

    British Airways Employees Back Summer Strikes Over Salary

    British Airways Employees Back Summer Strikes Over Salary

  • Opinion
    Congress Members Should Not Trade Stocks

    Opinion: Congress Members Should Not Trade Stocks

    The Cost of News Paywalls

    The Cost of News Paywalls

    Workers Are Struggling as Inflation Rises

    Workers Are Struggling as Inflation Rises but the Minimum Wage Stays the Same

    gun regulation

    Opinion: Senate compromise on  gun regulation is a real baby step 

    Arnon Mishkin: Trump's Re-election In trouble, Polls Indicate Race is Referendum on Him

    Arnon Mishkin: Trump’s Re-election In trouble, Polls Indicate Race is Referendum on Him

  • Business
    Iga Swiatek loses to Alizé Cornet at Wimbledon

    Sakhalin-2: Russia ma take control of oil and gas project

    Heathrow Airport Told to Cut Down Passenger Charges 

    Heathrow Airport Told to Cut Down Passenger Charges 

    Sri Lanka Halts Petrol Sale to Non-essential Vehicles

    Sri Lanka Halts Petrol Sale to Non-essential Vehicles

    Altruistic Cannabis Pioneer Joshua Haupt Forwards the Many Benefits of Cannabis Medicine

    Altruistic Cannabis Pioneer Joshua Haupt Forwards the Many Benefits of Cannabis Medicine

    British Airways Employees Back Summer Strikes Over Salary

    Juul Labs Inc: US Bans Products from Leading Vaping Company

    Clif Bar a Subject of $2.9bn Acquisition by Cardbury

    Clif Bar a Subject of $2.9bn Acquisition by Cardbury

    Why is Instagram the Most Powerful Tool for Entrepreneurs?

    Russian Oil: China Overtakes Saudi Arabia to Become the Biggest Importer

    British Airways Risks Further Strikes as More Staff Vote

    British Airways Risks Further Strikes as More Staff Vote

    US judge dismisses $25m lawsuit over rape allegations

    Energy and food drive US inflation to highest for 40 years

  • Entrepreneur
    Instagram

    Why is Instagram the Most Powerful Tool for Entrepreneurs?

    Britney Spears

    Britney Spears Shares News of Pregnancy Loss

    Twitter stock has lost all its gains since Elon Musk disclosed his stake

    Deepmind co-founders raises $225 million in funding for Inflection AI

    Wave of layoffs at startups puts the industry at risk of a slow summer for venture investing

    Wave of layoffs at startups puts the industry at risk of a slow summer for venture investing

    REAP Inc. Continues to Break Barriers, Paving the Way for the Next Generation of Leaders

    REAP Inc. Continues to Break Barriers, Paving the Way for the Next Generation of Leaders

    Marketing Expert JetSetFly Leads NFT News Dissemination Scene With NFTMagazine.com

    Marketing Expert JetSetFly Leads NFT News Dissemination Scene With NFTMagazine.com

    Things you Need to Know About Attraction Marketing

    Things you Need to Know About Attraction Marketing

    New Technological Trends That will Attract Business Investors

    New Technological Trends That will Attract Business Investors

    Home-Based Business You Should Consider

    Home-Based Business You Should Consider

  • Lifestyle
    Why is Instagram the Most Powerful Tool for Entrepreneurs?

    3 Signs Your Pride Is Getting in the Way of Your Success

    Ukraine war

    How nature became the casualty of the Ukraine war 

    People Abandoning Pets

    People Abandoning Pets as they Depart from Hong Kong Over COVID Policy

    Ways To Deal With People That You Don't Like

    4 Ways To Deal With People That You Don’t Like

    Ray Liotta

    “Goodfellas star,” Ray Liotta dies at 67 

  • Sports
    Iga Swiatek loses to Alizé Cornet at Wimbledon

    Iga Swiatek loses to Alizé Cornet at Wimbledon

    Heathrow Airport Told to Cut Down Passenger Charges 

    Wimbledon: Rafael Nadal Advances to Second Round 

    Andy Murray Beats James Duckworth at Wimbledon 

    Andy Murray Beats James Duckworth at Wimbledon 

    Ford Motor Company to Site Car Plant in Valencia 

    Diego Maradona: Medical Staff to be Tried for Football Legend’s Death

    Clif Bar a Subject of $2.9bn Acquisition by Cardbury

    Serena Williams Leaves Eastbourne Crowd Starstruck on Return to the Court

No Result
View All Result
  • News
    Iga Swiatek loses to Alizé Cornet at Wimbledon

    Cryptoqueen: Ruja Ignatov makes FBI most-wanted list

    Heathrow Airport Told to Cut Down Passenger Charges 

    Gérald Darmanin Apologizes for Champions League final

    Sri Lanka Halts Petrol Sale to Non-essential Vehicles

    US Companies Offer to Cover Staff Travel Expenses for Abortions 

    British Airways Employees Back Summer Strikes Over Salary

    The US Senate Passes Bipartisan Gun Control Bill

    British Airways Employees Back Summer Strikes Over Salary

    British Airways Employees Back Summer Strikes Over Salary

  • Opinion
    Congress Members Should Not Trade Stocks

    Opinion: Congress Members Should Not Trade Stocks

    The Cost of News Paywalls

    The Cost of News Paywalls

    Workers Are Struggling as Inflation Rises

    Workers Are Struggling as Inflation Rises but the Minimum Wage Stays the Same

    gun regulation

    Opinion: Senate compromise on  gun regulation is a real baby step 

    Arnon Mishkin: Trump's Re-election In trouble, Polls Indicate Race is Referendum on Him

    Arnon Mishkin: Trump’s Re-election In trouble, Polls Indicate Race is Referendum on Him

  • Business
    Iga Swiatek loses to Alizé Cornet at Wimbledon

    Sakhalin-2: Russia ma take control of oil and gas project

    Heathrow Airport Told to Cut Down Passenger Charges 

    Heathrow Airport Told to Cut Down Passenger Charges 

    Sri Lanka Halts Petrol Sale to Non-essential Vehicles

    Sri Lanka Halts Petrol Sale to Non-essential Vehicles

    Altruistic Cannabis Pioneer Joshua Haupt Forwards the Many Benefits of Cannabis Medicine

    Altruistic Cannabis Pioneer Joshua Haupt Forwards the Many Benefits of Cannabis Medicine

    British Airways Employees Back Summer Strikes Over Salary

    Juul Labs Inc: US Bans Products from Leading Vaping Company

    Clif Bar a Subject of $2.9bn Acquisition by Cardbury

    Clif Bar a Subject of $2.9bn Acquisition by Cardbury

    Why is Instagram the Most Powerful Tool for Entrepreneurs?

    Russian Oil: China Overtakes Saudi Arabia to Become the Biggest Importer

    British Airways Risks Further Strikes as More Staff Vote

    British Airways Risks Further Strikes as More Staff Vote

    US judge dismisses $25m lawsuit over rape allegations

    Energy and food drive US inflation to highest for 40 years

  • Entrepreneur
    Instagram

    Why is Instagram the Most Powerful Tool for Entrepreneurs?

    Britney Spears

    Britney Spears Shares News of Pregnancy Loss

    Twitter stock has lost all its gains since Elon Musk disclosed his stake

    Deepmind co-founders raises $225 million in funding for Inflection AI

    Wave of layoffs at startups puts the industry at risk of a slow summer for venture investing

    Wave of layoffs at startups puts the industry at risk of a slow summer for venture investing

    REAP Inc. Continues to Break Barriers, Paving the Way for the Next Generation of Leaders

    REAP Inc. Continues to Break Barriers, Paving the Way for the Next Generation of Leaders

    Marketing Expert JetSetFly Leads NFT News Dissemination Scene With NFTMagazine.com

    Marketing Expert JetSetFly Leads NFT News Dissemination Scene With NFTMagazine.com

    Things you Need to Know About Attraction Marketing

    Things you Need to Know About Attraction Marketing

    New Technological Trends That will Attract Business Investors

    New Technological Trends That will Attract Business Investors

    Home-Based Business You Should Consider

    Home-Based Business You Should Consider

  • Lifestyle
    Why is Instagram the Most Powerful Tool for Entrepreneurs?

    3 Signs Your Pride Is Getting in the Way of Your Success

    Ukraine war

    How nature became the casualty of the Ukraine war 

    People Abandoning Pets

    People Abandoning Pets as they Depart from Hong Kong Over COVID Policy

    Ways To Deal With People That You Don't Like

    4 Ways To Deal With People That You Don’t Like

    Ray Liotta

    “Goodfellas star,” Ray Liotta dies at 67 

  • Sports
    Iga Swiatek loses to Alizé Cornet at Wimbledon

    Iga Swiatek loses to Alizé Cornet at Wimbledon

    Heathrow Airport Told to Cut Down Passenger Charges 

    Wimbledon: Rafael Nadal Advances to Second Round 

    Andy Murray Beats James Duckworth at Wimbledon 

    Andy Murray Beats James Duckworth at Wimbledon 

    Ford Motor Company to Site Car Plant in Valencia 

    Diego Maradona: Medical Staff to be Tried for Football Legend’s Death

    Clif Bar a Subject of $2.9bn Acquisition by Cardbury

    Serena Williams Leaves Eastbourne Crowd Starstruck on Return to the Court

No Result
View All Result
California Gazette
No Result
View All Result
Home Entrepreneur

Why is Instagram the Most Powerful Tool for Entrepreneurs?

by David Hudgens
June 27, 2022
in Entrepreneur
Instagram
Share on FacebookShare on Twitter

Image Source: Inc

 Instagram is the future of business and here is why.

Due to differences in their business approaches, entrepreneurs frequently view different social media networks differently. Traditionalists may be risk apprehensive and question whether the time and money spent developing a profile on newer platforms such as Instagram is worthwhile.

For example, when I chatted with one of my entrepreneur friends, she stressed the importance of Instagram to her business due to her enormous following and the status that comes with it. She isn’t the only one: A big percentage of my clients have used Instagram to make up to 70% of their sales.

So, how can you get your company’s name out there on Instagram? Here are three distinct opportunities that Instagram provides for business owners.

1. Instagram allow customers have a glimpse into your personal life

Because Instagram is an image-based network, what you post on your profile will have an impact on how your customers and partners see you. This is a fantastic opportunity to highlight the things that are most important to you, both professionally and personally.

Customers value not only the product or service that a company sells, but also the story that the company tells, according to research. Consider this: there are now two high-grossing films on Apple co-founder Steve Jobs’ life and work. There’s a film on Facebook founder Mark Zuckerberg, a TV show about the origins of ride-sharing software Uber, another about the origins of fast-food chain McDonald’s, and a slew of others. Consumers enjoy learning about the backstories of their favorite companies.

However, this notoriety has the potential to be a double-edged sword. On Instagram, it’s crucial to be sensitive in your messaging, and brands can sometimes go too far in their attempts to be relatable. I recommend focusing on openness, your goods, and sincerity if you want to connect with your customers on Instagram.

2. Expand your professional network

When it comes to networking with other entrepreneurs, Instagram is also a valuable resource. Entrepreneurs used to have to rely on chance encounters with powerful individuals to network – remember business cards?

Instagram and similar networks now allow you to carry about nearly everyone’s business card in your pocket. All you have to do is go to the person’s profile and write them a simple message inviting them to lunch or coffee if they have an account. Established businesses frequently jump at the chance to advise a newcomer (and get a free meal). It’s impossible to predict where a simple message may go.

Location-based posts that show your followers when you’re in town might also be beneficial. A simple geotagged post from a key connection in your city, for example, could provide an opportunity to interact with that individual.

3. Instagram increase your sales

Perhaps most important to any entrepreneur is ensuring that the company receives the sales it requires to stay afloat. Instagram has a lot of potential in this area, and millions of people use it to research purchases and see how items are utilized “in the wild.”

It’s not a coincidence that our clients’ lead numbers have increased by up to 1,000 percent. Even in the B2B world, when selling a product or service, customers want to know that there is a person behind the product who is willing to give it their seal of approval. This is why Amazon and other online sellers take care in presenting a nice face to customers: if you see that they believe in the goods, you’ll probably believe in it as well.

When it comes to selling on Instagram, there’s one thing that every business owner should be aware of. Instagram Checkout, which debuted in 2019, allows users to purchase things straight from within the app. This is a feature you can’t afford to overlook, given Instagram’s higher-than-average engagement rate and user pool.

Because Instagram Checkout doesn’t feature any links, you won’t have to open a new browser tab or navigate away from the goods you want to buy. The purchasing process is simple and straightforward, and the user interface is enjoyable to use, as is the case with almost anything on Instagram.

The facts are clear when it comes to social media for your small or medium business, especially in B2C segments: Instagram is a critical tool for building meaningful connections and developing your brand in a variety of ways.

Both of these objectives are inextricably intertwined. Customers want a personal interaction with you as your brand’s key ambassador since it helps them visualize your product or service in their own lives and shows them that the person behind the company believes in what they’re doing.

When you use Instagram to invite customers into your world, you open up a world of possibilities for meaningful interactions and the long-term success of your business. When it comes to your Instagram strategy, don’t forget to pay special attention to the content generation aspect; don’t just focus on paid ads.

Tags: Featured-top

Opinions expressed by California Gazette contributors are their own.
David Hudgens

David Hudgens

David Hudgens is a writer, aspiring entrepreneur, and lover of arts. He is a father of three, and when not writing, he loves spending time with his family.

Next Post
Why is Instagram the Most Powerful Tool for Entrepreneurs?

Russian Oil: China Overtakes Saudi Arabia to Become the Biggest Importer

Leave a Reply Cancel reply

Your email address will not be published. Required fields are marked *

Recommended

Brand Identity

Creating a Brand Identity of your Business

2 years ago
Things you Need to Know About Attraction Marketing

Things you Need to Know About Attraction Marketing

2 months ago
New Technological Trends That will Attract Business Investors

New Technological Trends That will Attract Business Investors

2 months ago
Home-Based Business You Should Consider

Home-Based Business You Should Consider

2 months ago
The Fusion of Business Idea and Personality in your Business

The Fusion of Business Idea and Personality in your Business

2 years ago

Popular News

  • Marketing Expert JetSetFly Leads NFT News Dissemination Scene With NFTMagazine.com

    Marketing Expert JetSetFly Leads NFT News Dissemination Scene With NFTMagazine.com

    0 shares
    Share 0 Tweet 0
  • The Roaring Sands Of Kandahar: A Dive into the Afghanistan War and Women’s Experience

    0 shares
    Share 0 Tweet 0
  • Miss Trader: Majida Housni Launches Platform Alongside Senator Dave Min to Help Women Cushion the Effects of COVID-19 on Their Businesses

    0 shares
    Share 0 Tweet 0
  • Things you Need to Know About Attraction Marketing

    0 shares
    Share 0 Tweet 0
  • Learn Laugh Speak Grants Fearless English Fluency to Non-Native Speakers

    0 shares
    Share 0 Tweet 0
California Gazette Logo

Category

  • Business
  • Entrepreneur
  • Health
  • Lifestyle
  • News
  • Opinion
  • Sports
  • Tattoo
  • Uncategorized
  • Privacy Policy
  • Terms and Conditions
  • Contact

© 2022 California Gazette. All Rights Reserved.
A News Anchored Network Publication

No Result
View All Result
  • News
  • Opinion
  • Business
  • Entrepreneur
  • Lifestyle
  • Sports

© 2022 California Gazette. All Rights Reserved.
A News Anchored Network Publication

Welcome Back!

Login to your account below

Forgotten Password?

Retrieve your password

Please enter your username or email address to reset your password.

Log In