Max and Louis Lechanteur decided to launch Easy Clothes USA, meticulously studying their project for over a year and a half. Their goal was to offer timeless European-inspired fashion to the average working woman, providing an affordable alternative to high-end European designers. They aimed to release the latest European fashion trends without the burden of a brand name, introducing new collections every two weeks in limited supply. To achieve this, they partnered with reputable Parisian designers and suppliers, ensuring the authenticity and quality of their pieces.
Despite ongoing supply chain complications, they continuously adapt to maintain the flow of new collections. The intricate process has paid off, as customers adore the unique collections and styles they can’t find anywhere else. Despite rapid growth, they consistently deliver on their brand promise, embodying the essence of Easy Clothes USA. Alongside bi-weekly new collections, they maintain unwavering commitments to exceptional customer service, fast shipping times, and fresh items. Their priority is building great relationships with delivery services and forming a dedicated customer support team to ensure every customer feels valued.
Be Human Approach
They emphasize a human approach to problem-solving, ensuring a positive experience from the moment customers click on the website to the moment they receive their package. Easy Clothes aims to immerse their customers in the authentic experience of living “la belle vie.” Designed for everyday versatility, Easy Clothes USA pieces blend elegance with a touch of playfulness, ensuring their customers always feel their best, no matter the setting. How one feels goes beyond what they wear; it’s about what’s inside. This is why Easy Clothes stands firmly behind their slogan, “Be Human,” at every turn. This philosophy is reflected not only in their customer support approach and studio content but also in their day-to-day operations. Easy Clothes ensures that responsibly sourced supply chain processes are in place at every step, treating everyone—from designers and manufacturers to customers—with the same “Be Human” ethos.
Currently, Easy Clothes serves over 150,000 customers annually, extending its reach across the United States, Canada, and Australia. Their goal is to infuse positivity into every piece, making customers feel like they are embarking on their first walk in a new city when they wear Easy Clothes.
About Easy Clothes USA
Easy Clothes is dedicated to continuously offering its customers the latest fashion trends from Europe, collaborating closely with designers and suppliers located in the heart of Paris. Each collection is carefully curated to reflect the seasons and current trends, thanks to the tireless efforts of the talented design team. They work hand-in-hand with Parisian partners every week, ensuring that every piece meets high standards for sizing, quality, and timeless appeal.
Collections are launched every other Thursday at 2 PM PST, though the creation process for each collection spans two weeks. The essence of each collection is captured by shooting in various European locations—from France to Belgium to Italy—emphasizing a commitment to authentic European fashion. Each photo shoot is set outdoors, providing a natural and genuine aesthetic that studio shoots often lack. This approach allows Easy Clothes to present its clothing in its true form under natural light and weather conditions.
Consistency in models is another key aspect of the brand. By featuring the same models over time, Easy Clothes helps returning customers become familiar with sizing and fit, ensuring a comfortable shopping experience. While not every item makes it to the final collection, the brand prioritizes cohesiveness, only releasing pieces that complement each other perfectly.
Easy Clothes works with a diverse array of suppliers, each bringing their own expertise. As the fashion industry evolves, the brand sometimes parts ways with long-term partners if they can no longer meet its standards for quality and feel. Collections are curated with loyal customers in mind, reflecting the brand’s commitment to their satisfaction. Loyalty programs and a personalized approach to customer service embody this dedication.
Easy Clothes strives to provide effortless style without breaking the bank, aiming to be the reliable brand customers turn to when others fall short. Customer support and return policies ensure that customers always hear, “Yes, we’ll get that sorted,” instead of “No, because.”
As a growing brand, Easy Clothes faces challenges in a market dominated by established giants but aims to redefine customer expectations by offering exceptional service and value, regardless of price point. The brand believes everyone deserves respect, including in their online shopping experience.
Future Aspirations
In the coming years, Easy Clothes plans to open pop-up and permanent stores, expanding its reach and spreading its mission to more women. The brand promises two-business-day delivery with free shipping on all orders, ensuring a swift and cost-free shopping experience. They are committed to offering 24/7 customer support to provide unparalleled assistance whenever needed. To revolutionize the shopping experience, Easy Clothes USA plans to introduce augmented reality try-ons, allowing customers to visualize their purchases before buying. The brand has exciting plans ahead, but its unwavering commitment to outstanding customer service, prompt shipping, and timeless fashion remains at the core of everything it does.
Published by: Nelly Chavez
