In an era where music genres cyclically resurface with refreshed zeal, the 90s dance scene is experiencing a formidable revival. Spearheading this resurgence are the dynamic singer-songwriter Ashley Paul and the innovatively nostalgic collective, Luv Foundation (UK). Their journey from Broadway stages to iconic venues like Studio 54 and Limelight has been nothing short of meteoric. Their collaboration brings back the fervor of 90s dance music, infusing it with contemporary finesse and ensuring its relevance in today’s digital age.
Ashley Paul’s transition from performing at legendary clubs to charting on the USA Billboard with the hit “WHEN BOYS CRY” marks a significant evolution in her musical career. This track, co-written by talents behind Madonna’s “DRESS YOU UP,” showcases her versatility and adaptability to changing musical landscapes. Joining forces with Julian Napolitano (Perpetual Motion, Ruff Loaderz, Soul Seekerz), Mark Loverush (known for his Russian Number One hit with rock legend Bryan Adams), and other luminaries, they’ve set an ambitious course towards rejuvenating dance music.
The formation of Luv Foundation (UK) in 2023 was a pivotal moment that signaled a new chapter in the dance music genre. With tracks penned alongside Lucas Marx (co-writer of Katy Perry’s “ELECTRIC”), their summer anthems like “HEARTS UP” have already made waves, receiving praise from BBC Introducing for its deep house vibes. Remixes by Miami’s legendary DJ/Producer Robbie Rivera and BBC Introducing One To Watch Lizzie Curious further exemplify their ability to bridge generational gaps in music appreciation.
Their stellar performance at Calderdale Pride in Halifax to a packed audience underscores their appeal across diverse platforms. Moreover, their presence at major UK pride events throughout the summer has solidified their position as leading figures in the revival of 90s dance music. Collaborations with artists such as BLUE and Whigfield highlight their mainstream acceptance and versatility.
This summer saw the release of “DANCE (U GOTTA)” and “DANCE 4 YOUR LIFE,” tracks inspired by BootlegBoys’ 1994 double release that resonated strongly within iconic club scenes led by Tony De Vit at TRADE. These releases have not only paid homage to classic anthems but also introduced them to a new generation craving upbeat, nostalgic tunes.
“DANCE 4 YOUR LIFE” particularly stands out with its remix by Grammy-nominated StoneBridge, reiterating Robin S’s legendary classic “SHOW ME LOVE.” Scheduled for release on Friday 20th September, it marks another milestone in Ashley Paul’s career trajectory.
A future collaboration teased for fall includes teaming up with vocals from the late Donna Giles for a 2025 remake of her iconic classic “AND I’M TELLING YOU I’M NOT GOING,” promising to breathe new life into this powerful ballad on BTECH Records. Despite Giles’ tragic passing before her song could enjoy mainstream success, it remained a club favorite throughout the mid-90s in both the US and UK markets.
Ashley Paul and Luv Foundation (UK)’s unique ability to craft feel-good anthems while paying tribute to quintessential elements of 90s dance culture heralds an exciting era for both artists and fans alike. With plans to write more songs this fall alongside covering iconic tracks from the decade, they are poised for continued success into 2025.
This partnership not only revives beloved rhythms but also introduces them to younger audiences through modern interpretations that respect their original vibrancy while showcasing innovative production techniques. As they continue blending nostalgia with contemporary appeal, Ashley Paul and Luv Foundation (UK) are set on making significant contributions to both preserving and advancing dance music culture for future generations.
Published By: Aize Perez
