By: Elowen Gray
Anantharaj Appanan is a name often associated with innovation, leadership, and entrepreneurship in Malaysia’s business sector. Born on January 1, 1970, Appanan has made significant contributions to the telecommunications and financial services sectors. His journey from a law graduate to an accomplished entrepreneur reflects his continuous drive and forward-thinking approach to business. With a career spanning over two decades, Anantharaj Appanan has not only developed successful enterprises but has also played a role as a tech leader in Malaysia and beyond.
Anantharaj Appanan’s academic background provided a solid foundation for his entrepreneurial ventures. He earned a Bachelor of Laws (LLB Hons) in London, which gave him a comprehensive understanding of legal and business frameworks. He further enhanced his expertise by pursuing a Master’s in Business Administration (MBA) in Finance from Australia. This combination of legal insight and financial knowledge has played a significant role in shaping his career.
In 1997, Anantharaj founded Infohibur Komunikasi Sdn Bhd, a startup in the Malaysian telecommunications sector. Under his leadership, the company grew steadily, becoming one of the leading providers of entertainment-based premium telephony services. This early success demonstrated his ability to recognize market opportunities and develop scalable businesses. In 2001, he expanded his portfolio by acquiring Biz Suria Management, a business process outsourcing (BPO) and contact center company.
However, it is his involvement as a tech leader that has truly set him apart. In 2019, Anantharaj co-founded Xanderia Berhad, a pioneering Islamic digital financial services company. As the Group Chief Executive of Xanderia Group, Anantharaj has led the organization in developing Shariah-compliant financial products, and the company has grown to employ around 200 staff members. Xanderia Group is focused on integrating modern digital technologies with Islamic principles. Some of the company’s notable offerings include Kanz Prihatin, Payday Now, and Xanderia Umrah, which address various financial needs for individuals and businesses.
Recognizing the importance of giving back to society, Anantharaj established ‘God’s Kitchen’ through Xanderia Berhad in 2021. Operating in Malaysia, Chennai (India), Jakarta, and Lahore (Pakistan), this CSR-driven initiative provides over 300,000 nutritious meals to the homeless and disadvantaged, reflecting a commitment to selfless service. Volunteers work together with over 200 food packs distributed weekly, motivated by the philosophy “Love All, Serve All,” ensuring that no one is left behind. The initiative also aims to expand its reach, encouraging volunteers from around the world to join this humanitarian mission of generosity.
Anantharaj Appanan’s contributions to the industry have been recognized by various organizations. In 2024, Xanderia Berhad received the Small and Medium Enterprises Business Award (SEBA) for its innovative Islamic fintech solutions. This award highlights the company’s dedication to excellence and its influence on the financial services sector.
Additionally, Anantharaj’s leadership has been key in developing strategic partnerships, such as the collaboration with CUEPACS to launch the Kanz Prihatin roadshow in Johor and Kuching in 2025. These initiatives demonstrate his commitment to creating financial solutions that support communities and encourage economic growth.
Beyond his professional achievements, Anantharaj Appanan is also known for his philanthropic efforts and his ongoing commitment to social responsibility. He has frequently used his platform to support causes aligned with his values, further strengthening his reputation as a leader who prioritizes the common good. His work with Xanderia Berhad exemplifies his vision of leveraging technology to create more inclusive and ethical financial systems.
Anantharaj Appanan’s journey offers valuable lessons for aspiring entrepreneurs. His ability to adapt to changing market conditions, combined with his careful attention to detail and ongoing commitment to innovation, has established him as a respected figure in the business world. As the co-founder of Xanderia Berhad, he continues to explore new possibilities in Islamic fintech, ensuring that ethical finance and advanced technology can thrive together.
