Global PR: The Boutique Agency Driving Success While Raising a Family

By: Maria Williams

HJ-PR, a boutique PR and influencer marketing agency, offers personalized, results-driven strategies in an industry dominated by big names and massive budgets. Founded by husband-and-wife team Fernando and Holly-Jade Landeros, this dynamic agency has quickly established itself as a key player in PR, helping brands across the US, UK, and Europe break through the noise. Their secret? A relentless work ethic, a disciplined approach, and the ability to thrive remotely while raising a family.

A Family-Built Business with Global Reach

HJ-PR’s journey began during the challenges of the pandemic when both founders were laid off with no immediate job prospects. Rather than stand still, Fernando and Holly-Jade turned their freelance work into a thriving agency. Today, HJ-PR has carved a niche in sectors like fashion, hospitality, spirits, and wellness brands—bringing a fresh, personal touch to their clients’ public relations strategies.

Their success is remarkable, considering their ability to work remotely while raising a family. Whether strategizing from their home base or traveling across Europe, Fernando and Holly-Jade prove that passion and perseverance can defy the odds in an increasingly competitive market.

Breaking Through a Noisy Industry

Public relations is no stranger to competition. The industry is packed with large agencies with the resources to command attention. Yet HJ-PR has found a way to stand apart, primarily due to its tailored, results-oriented approach. Each campaign is carefully designed to meet the unique needs of every client, whether they’re launching a new product or trying to penetrate a new market.

Operating as a smaller agency allows HJ-PR to be more nimble than its larger counterparts. With a leaner structure, it delivers targeted campaigns with quicker turnarounds, offering better cost-efficiency without sacrificing quality. Its ability to blend creativity with commercial success has made it a trusted partner for brands looking to expand their visibility.

Expanding Horizons Across Europe and the US

As HJ-PR prepares to expand further into Europe, with plans to relocate to Portugal in the near future, the agency is positioned to help European brands enter the highly competitive US market. Their expertise in transatlantic campaigns allows them to provide seamless transitions for companies looking to gain traction across multiple regions.

Their remote structure has not only allowed them to work with clients globally but has also provided flexibility that other agencies struggle to match. By embracing modern work environments, HJ-PR can focus on what truly matters: delivering tangible results for their clients.

Results-Driven Solutions with a Personal Touch

HJ-PR operates with a straightforward approach: following structured processes can lead to strong and consistent outcomes. Every campaign they run is executed with precision, and every client relationship is managed with care. From influencer marketing to strategic public relations, Fernando and Holly-Jade Landeros have built an agency that truly understands its client’s needs, offering a personal touch that larger firms often overlook.

As it continues to grow, HJ-PR focuses on its mission: helping brands thrive through targeted, effective public relations strategies. With its move to Portugal on the horizon and plans for further expansion into Europe, the future looks bright for this family-run agency.

For more about HJ-PR, follow them on Instagram @hjpr_agency.