California Gazette

MUD\WTR on Reinventing the Wellness Beverage Market

MUDWTR on Reinventing the Wellness Beverage Market
Photo Courtesy: MUDWTR

In an age filled with bold health claims and unmet promises, one brand stands out for its innovative products and commitment to genuine connections. MUD\WTR has become a beacon of integrity, offering adaptogenic blends that serve as a thoughtful alternative to morning coffee, complementing wellness-focused lifestyles.

MUD\WTR believes in the power of healthy habits to cultivate healthy minds. This principle is embodied in their core product line, including the original MUD\WTR blend, MUD\WTR Rest, Matcha, and Turmeric. Each blend is crafted with organic herbs, spices, and U.S.-grown mushrooms, intended to complement focus, energy, gut health, immunity, and calmness.

MUD\WTR Original disrupts the traditional coffee scene with a blend of 100% organic cacao, masala chai, and functional mushrooms. With only a fraction of the caffeine found in regular coffee, this blend is crafted to provide alertness without the intensity that can lead to jitters or crashes. Combining chocolatey richness with sweet and spicy undertones offers a unique taste experience that redefines expectations.

Building on this success, MUD\WTR introduced Matcha and Turmeric blends, combining traditional green tea leaves with spices and mushrooms, crafted to complement cognitive wellness without compromising authenticity or quality. The turmeric blend is caffeine-free yet full-bodied, featuring functional mushrooms and spices that offer a balanced and earthy taste.

Unlike products that may lack beneficial ingredient concentration or organic certification, MUD\WTR emphasizes transparency and quality in its ingredients. Each serving includes a carefully selected concentration of mushrooms and is USDA Organic certified, Kosher, and Whole30 compliant, reinforcing consumer trust.

In December 2023, MUD\WTR opened its first brick-and-mortar café in Santa Monica, California. Located just two blocks from the beach, this space embodies the brand’s mission to create healthy minds through healthy habits. It offers specialty and classic MUD\WTR recipes and hosts events like breath-work sessions, movement classes, live music, and more. 

The design reflects MUD\WTR’s ethos, with a relaxed warehouse vibe, earth colors, and vibrant greenery. Founder and CEO Shane Heath explains, “E-commerce is great, but the depth of connections formed is limited by screens. To truly connect to our community, we had to translate everything we were doing digitally into the physical.”

By helping foster community connections beyond digital interactions and nurturing both body and soul, they make it more than just a café. It’s an immersive experience that embodies the MUD\WTR philosophy of holistic well-being.

MUD\WTR embodies the change they wish to see in the world, one cup at a time. Whether sipping their Original blend at sunrise or unwinding after dusk, they invite everyone into a story about creating healthier minds through healthier habits.

Summary

MUD\WTR is reshaping the wellness beverage market with adaptogenic blends that offer a mindful alternative to coffee, supporting wellness-focused lifestyles. With products like their Original blend, Matcha and Turmeric, MUD\WTR uses organic ingredients, including functional mushrooms, to complement focus, energy, and calmness without the high caffeine of traditional coffee. Their commitment to transparency, quality, and community is further embodied in their new Santa Monica café, a space designed to nurture connections through wellness events and unique beverage recipes. MUD\WTR’s philosophy of cultivating healthy minds through healthy habits reflects a mission to create positive change, one cup at a time.

Published by: Holy Minoza

(Ambassador)

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