In today’s hypercompetitive landscape, traditional marketing methods are not enough to give construction companies an edge over their competitors. Billboards, Google local service ads, and having a polished, professional website are helpful, but modern-day audiences’ attention is captured by a different type of marketing. On the Internet, people want to see engaging content that tells the story of a brand, especially when it comes to awe-inspiring construction projects.
Since Naythan Lange founded the Vancouver-based BeFound Media in 2019, he has been at the forefront of creative construction marketing, leading the charge with his cutting-edge videography that uses innovative filmmaking techniques such as drones, CGI (computer generated imagery), and dynamic sound design. Through captivating, well-produced video content, construction companies can establish their expertise and showcase their skills as leaders in their chosen industry. With the climbing popularity and importance of short-form video content for social media marketing, Lange and his team have also set themselves up for future success by mastering the ins and outs of using short videos to drive brand outreach on social media.
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Lange’s approach to content-driven marketing has cemented his place as an effective storyteller and brand builder, as evidenced by his monumental results. BeFound Media’s video content has garnered significant viewership this year, enhancing brand visibility. This viewership has contributed to an increase in new followers and account reach, along with a noticeable rise in account visits during the first quarter.
Throughout the industry, Lange has been recognized for his unique talent for telling the story of construction companies from the moment they break ground to the moment they add the last finishing touches to a property. His list of clients has included general contractors such as The Quorum Group, Turner Construction, and Zenterra Developments, as well as luxury construction companies such as Brickhouse Building, Ltd. and Oviedo Properties.
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From the company’s humble beginnings doing work for local construction companies because of their struggles getting work in other industries to its current international success, Lange has made high-quality content its rallying cry in the midst of the challenges along the way. The company has since had opportunities to film content in locales as diverse as Italy, Mexico, and Singapore. Although filming in exotic locales comes with its own set of challenges, such as tough terrain, unpredictable weather, and inconvenient local regulations, Lange’s commitment to telling his clients’ stories outweighs any temporary hardships his team may face.
Naythan Lange and BeFound Media are offering construction companies around the world the opportunity to experience the difference that high-quality content makes for online marketing campaigns. Companies interested in a free consultation and social media edit from BeFound Media are encouraged to apply at BeFound360.com/Booking. Readers interested in learning more about BeFound Media’s past projects can visit the company’s official website at BeFound360.com, its Instagram page at Instagram.com/BeFoundMedia, or its Vimeo page at Vimeo.com/BeFoundMedia.
Published By: Aize Perez
