Pocial, a leading Technology & Ad Firm based in California, is changing the game for small and medium-sized businesses by providing them with the independence they need from big box plugins. With a robust suite of services and a revolutionary approach to data management, Pocial is empowering businesses across California to compete with major marketing departments at a fraction of the cost.
When Pocial was founded over a decade ago by Clifton Cooper and Greg Middleton, they foresaw the collision of data capture and user privacy concerns. Anticipating the changing landscape, Pocial developed proprietary technology to bridge the gap and eliminate the need for third-party intermediaries. By maintaining their own trading desk, leveraging in-house technology, and building dedicated teams, Pocial has successfully stretched the smallest of budgets, enabling businesses to achieve remarkable results without incurring exorbitant costs.
Co-founder Clifton Cooper explains, “We wanted to give businesses the tools to understand and connect with their target audience without compromising user privacy. By cutting out the middleman and leveraging our own resources, we can provide affordable services that have a significant impact on our clients’ bottom line.”
One of Pocial’s key services is Zero Party Data, a cutting-edge approach to data collection that respects user privacy while allowing businesses to gain valuable insights into their customers. This unique offering has become a game-changer in the marketplace, enabling businesses to understand customer preferences and tailor their marketing strategies accordingly.
Greg Middleton, Co-founder of Pocial, comments, “We’re witnessing a shift in how businesses approach customer acquisition and retention. The digital landscape has become the primary advertising vehicle, and our clients recognize the need to adapt. By investing in our services, they can reach their target audience effectively across multiple platforms and devices.”
To meet the growing demand for its services, Pocial recently partnered with Antier Solutions in India. This strategic collaboration allows Pocial to scale its resources for project fulfillment on demand. The partnership brings together a team of over 600 highly skilled professionals, ensuring that Pocial can compete with major marketing departments without the need for an expensive in-house setup.
When asked about the decision to outsource staff to India, Clifton Cooper explains, “We have always believed in assembling the best talent from around the world. The expansion of our team to over 600 members in India was a natural progression, given their exceptional expertise. This step allows us to continue delivering high-quality services while remaining cost-effective.”
As the marketplace becomes increasingly competitive, businesses must pay attention to emerging trends and allocate their budgets wisely. Pocial advises companies to embrace digital advertising and explore more efficient ways to engage their target audience. By leveraging Pocial’s in-house trading desks and proprietary products, businesses can maximize their marketing budgets and achieve greater efficiency.
Looking ahead to the remainder of 2023, Pocial has exciting plans on the horizon. While keeping their newest venture under wraps, the company assures that it will further enhance advertising efficiency and streamline data interpretation, reducing wasteful ad spend and minimizing the time required for data analysis. Pocial’s commitment to innovation remains unwavering as they continue to stay ahead of the curve in the ever-evolving marketing landscape.
California’s vibrant and diverse community plays an integral role in Pocial’s success. The company’s founders have always had a strong connection to the Coachella Valley, appreciating its proximity to major cities like Los Angeles, San Diego, and Orange County. This ideal location not only fosters a healthy work/life balance but also facilitates connections with people from various backgrounds.
Clifton Cooper concludes, “California offers a unique environment for creativity and collaboration. We are fortunate to be based here, as it allows us to tap into the energy and diversity that this region provides. It’s no wonder that Southern California is a sought-after place to live and work.”
For more information about Pocial and its services, please visit https://www.pocial.com.
