9-Figure Media shows you how to get your product the attention and eyeballs it deserves.
Everyday, new products are conceived, manufactured and released into the market. But what happens after their release draws the line between happily making sales and endlessly looking out the window anticipating a customer to come in.
If you own an online business, it is the difference between consistent sales and getting a beep once in a while from your payment processor.
Creating a product, whether service-based or physical, takes time, resources and creativity to stand out from competition. It goes beyond your idea. Which means customers must first find the need your product solves, in order to bring out their credit card to buy it.
And for some reasons, most new products never get the needed traction to boost sales. Why? There’s one major reason for this downturn in sales. The reason is that no product campaign was launched using a results-driven method that guarantees publicity.
Some suffer from ineffective PR campaigns. This ought not to be so. Hence, Ken Louis, Head of Sales at 9-Figure Media, gives product owners insights to how to get the word out for their new products.
Don’t Neglect the Power of the Internet
The internet has made the world a global village held in the palms of people who live in it. As a product creator, you can leverage the power of the internet to connect with potential customers. You can also use this to make your product known to them through various online communities – especially those specific to your product niche.
Since most potential customers are smart, they conduct a little background check on your product. If they find no legitimate information about the product, you risk losing them. Many product creators also launch email campaigns after building their email lists to get the word out.
9-Figure Media CEO, Kennedy Cee said, “building an email list for your product is a good way to get the publicity your product needs, but it takes a lot of time, especially if you are a new entrepreneur. This is because most startup entrepreneurs have no email list to start with.”
“So the best bet is to get published in reputable media outlets. This way, you get publicity faster and with greater credibility to boot.”
Use Google Business
Google has made it easier for business owners to advertise their products using their Google Business profiles. To post new products, click on the “What’s new” tab. But keep in mind it disappears after seven days, which means you have to post your product again.
It is advisable not to cram a lot of information in a post, not to bore your potential customers. Remember to use clear images of your product in your post. To avoid having your competitor’s products displayed over your GB profile, you may want to pay for the premium package.
Although using GB is a great idea, combining it with an A-list PR agency drives both foot traffic and finger traffic to your product offerings.
Be the Center of Attraction
Your product doesn’t need to be on a dusty old shelf, but in front of paying customers. Louis suggests businesses should take advantage of every available option to get publicity, by partnering with a PR agency like 9-Figure Media.
To gain this much popularity, Yahoo Finance, Apple News, Benziga, Bloomberg, Business Insider and other 200 top news outlets with their millions of viewers will put your product in the spotlight.
With 13 years of experience, 9-Figure Media has helped other business owners boost their sales revenue and put even unknown businesses in the limelight. 9-Figure Media takes away the uncertainty that comes with the sale of your product and replaces it with excellent publicity.
The PR agency, 9-Figure Media, has worked with many businesses and brands in different industries to put their businesses out there. You don’t have to sit on the fence anymore, you can chat with them immediately.
Published by: Martin De Juan
