Dubbed “The Real Air Fryer Queen,” Cathy Yoder rightfully owns this title with her undeniable prowess in using air fryers, her friendly and approachable method of teaching, and her wildly popular YouTube channel with over 750,000 subscribers. Her well-thought-out recipes and relatable guidance have helped many people create enjoyable meals at home. Now, Cathy has taken that influence to the next level with her brand, Empowered Cooks, which is dedicated to spreading the joys of air fryer cooking into even more kitchens.
Empowered Cooks is a logical continuation of Cathy’s path from humble beginnings to worldwide recognition in online channels. In 2008, Cathy started her blog, Fabulessly Frugal, where she first explored the world of cooking. That led her to create the YouTube channel Empowered Cooks, which her brand is named after.
Empowered Cooks is a lifestyle brand that encompasses several practical and creative products, among them Cathy’s bestseller, Air Fryer Recipes: 150+ Yummy Air Fryer Recipes. This cookbook features a variety of recipes, including breakfast dishes, main courses, desserts, and sides, with more than 35,000 copies sold. In addition, Empowered Cooks contains an online store called Pine & Pepper, which sells important air fryer accessories such as premium air fryer liners and instant-read food thermometers. The brand also has helpful resources, including an air fryer cheat sheet on how to easily cook over 85 popular foods.
Empowered Cooks is more than just a recipe collection for Cathy than anything else; it has, over time, become an ongoing conversation with her audience in the comfort of her own home. Through her warm, inviting videos, she invites viewers into her home to offer guidance with culinary expertise in a friendly, relaxed fashion. Her core brand enables her audience to cook confident and healthy meals, enjoy meal varieties for good value, and enhance simple recipes like homemade foods into memorable, restaurant-quality dining experiences.
Looking ahead, Cathy hopes to one day build and sell her branded air fryer so she can forever hold the title of “The Real Air Fryer Queen.” In the meantime, she continues to share new recipes and engaging videos on her YouTube channel; for inspiration or to purchase products that will enhance your air fryer experience, visit the Empowered Cooks, Pine & Pepper, and official Cathy Yoder websites.
Cathy’s story is indeed a case of passion and perseverance. What began as a modest collection of budget-conscious recipes has grown into a widely appreciated culinary platform. Her uncompromising determination to share air fryer cooking with everyone won her a large following and an ever-growing community of committed members. In her own creative and dedicated way, Cathy is well on her way to becoming a household name in the world of home cooking.
She has managed to keep this feeling of belonging and support with her online community and engaging content so that any person, whether they are experts or beginners in the field of cooking, can also try their luck in the sphere of air fryer cooking. With each recipe and video she provides, her humility and authenticity ring true, cultivating an avid following where audience members forever feel part of her cooking family. Through her down-to-earth approach, Cathy has built a strong sense of community, where her followers not only learn from each other but also share their experiences and successes. That sense of connection nourishes long-term loyalty and growth. Cathy will continue to innovate and inspire; her journey is proof that with creativity, dedication, and passion for helping others, one can turn the love of food into a thriving and rewarding venture.
Published by Elle G.
