All business owners understand the value of choosing a brand name that will carry the identity and principles of a product. Entrepreneur Rudy Kusuma fully grasps the importance of establishing a solid name that will stand the test of time and represent his business principles. There are two distinct reasons why he called his business Your Home Sold Guaranteed Realty: the name is his unique selling position (USP) and represents a unique risk reversal. This means that since he promises to sell the home involved, being unable to do so in the agreed period of time would mean his company will do the selling for free.
“It’s all about the value,” Kusuma explained. “The more you add value for people, the more money you’ll make. The solo agent model is impossible, but the Quantum Leap System helps agents build teams that can do the impossible.”
Rudy Kusuma has been in the business long enough to understand that doing things by the book does not always translate to success. Over time, he began to subscribe to the tenets of the Quantum Leap System, which helps real estate agents develop their very own $4 million GC teams without conforming to the traditional practices of old-school sales experts.
Throughout the course of his colorful and productive career in business, he realized that the only way to make his empire work was to learn how to work with teams. He saw early on that realtors tend to do so many things all at the same time, resulting in ineffectiveness and burnout. This single realization brought him to a deeper appreciation of compartmentalization and how to prioritize tasks. After embracing and practicing these two skills, efficiency within his company improved remarkably.
He bid his old approaches when he first got his real estate license in 2007 farewell. He tried the traditional cold-calling and knocking on doors. If he learned a very important lesson at that time, it was that these two approaches never worked for him. Thanks to his newfound tool, he was able to effectively turn things around.
“If you’re a one-person show and you think you can do all these jobs, you’re going to burn out. Machines don’t get sick, but people do,” Kusuma shared. “I know I’ve said it before, but I always think I need to repeat it: the solo agent model is impossible.”
Another unique approach that helped boost Your Home Sold Guaranteed Realty was his reverse prospecting approach, where he let potential investors come to him instead of pursuing them relentlessly. His game plan at that time was quite simple – he organized game nights for investors and watched until his clientele grew significantly. Interestingly, his approach worked, and the rest was history. “Because we focus on reverse prospecting, our focus is only on serving the client,” he added. “Most real estate agents spend 70-80-percent of their time prospecting, but that’s not normal for most other industries. I started to figure out how to attract customers instead of chasing them.”
Rudy Kusuma brought Your Home Sold Guaranteed Realty to where it is now because of his determination to see it realize its full potential. With a lot of hard work and patience, he finally zeroed in on the perfect formula, which he now shared happily with other real estate agents. Find out more about Your Home Sold Guaranteed Realty by visiting its website.
